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The name Nidhikunj holds a special meaning, one that resonates deeply with our mission. In Sanskrit, ‘Nidhi’ means treasure, and ‘Kunj’ means grove or a place of abundance. Together, Nidhikunj represents a treasure trove, a bountiful collection of timeless fashion. It symbolizes the fusion of tradition and style, where every piece of clothing is a gem that adds value to your wardrobe.